I’m currently taking COMM 481: Ad Strategy and Production, a class held at JAY Advertising Agency, where we work with the current professionals to come up with real campaigns for Rochester-area clients. Our current client is The Perfect Granola, a local company with a clear healthy and philanthropic mission.
What makes The Perfect Granola so “perfect,” if you will, is first its composition of ingredients. There is nothing artificial about it — no chemicals, preservatives, GMOs, sodium, cholesterol, or gluten. It has all natural ingredients, but that doesn’t compensate for taste, as it is equally delicious as it is healthy. The other “perfect” aspect of The Perfect Granola is its philanthropic mission to give back to the Rochester community, as one hundred percent of the profits are donated back to local charities and food pantries.
Bearing all of this in mind, we wanted to get some shots of the product that personify those ideas of natural, authentic, tasty, and Rochester-inspired. With this, we went all over the city, including the famous Erie Canal in Pittsford and Cobb’s Hill Reservoir which had a beautiful view of the Rochester skyline.
Being able to be both in front of and behind the camera for this project has already been such an enjoyable experience. Not only did we get lifestyle pictures throughout the city, but I also got to have some fun being the art director of a shoot we did showcasing the all-natural ingredients. The pictures above are just a glimpse into some of the cool shots we’ve gotten so far and I am extremely excited to put all of our photos and text together to create something truly inspiring.